ioSafe Demo-Lition, a First Hand Account

Once again I was privileged to be part of the ioSafe Demo-Lition team during CES 2010 in Las Vegas. For the third time in Vegas we pulled off our live demonstrations with 100% data recovery.

Back in 2007 for the INTEROP IT Expo and Conference we discovered a sports bar off the strip called Screw Balls which would soon become legendary. The owner George was intrigued by ioSafe's idea of a "barbecue" and agreed to let it happen. So it was born, an annual live demonstration in Sin City at World Famous Screw Balls sports bar. The first demo included a select group of storage insiders including Network Computing Magazine and others. Steven Hill captured the first ever video of an ioSafe being torched in Las Vegas Moonlight.

In 2009 ioSafe decided to push the envelope with a full week of demos for the press, bloggers and industry giants during CES. The likes of Engadget, Gizmodo, PC Magazine, Wall Street Journal and more were on hand to get the inside story on the ioSafe Solo Hard drive. Over the course of a week twelve hard drives were subjected to fireproof and waterproof tests with 100% data recovery. The demo was held off the strip at a private location where 'barbecue' scenarios can be shown in full effect. The video below shows the 2009 test in full.

The only way to top 2009 was to go bigger in 2010. That was accomplished with the introduction of the ioSafe SSD solid state hard drive. This external drive is fire and waterproof just like the entry level Solo, however it now offers crushproof and shockproof protection. The internal SSD is wrapped in ArmorPlate steel and can withstand drop, shock and vibration. The product demonstration brought us back to Screw Balls, this time with an excavator and high pressure water truck.

A 35,000 lb. excavator became the centerpiece of the demonstration and product review showcase. This allowed CEO Robb Moore to not only drop the SSD drive from 20+ feet but also crush it into the pavement. I assisted with the setup both prior to and during the live product reviews. Six demonstrations were held throughout CES 2010 with 100% success. Data was recovered from each SSD drive that underwent the stress tests.

For the last five years we have been deploying and setting up ioSafe hard drives and systems in IT environments of all types. This includes Linux, Windows and even some AIX environments. It's been a great ride thus far and I am quite proud to be part of the ioSafe team. I look forward to 2010 and continued success with a great product.

Have Questions? Call Toll Free 1-866-867-0306